Your ad will show next to Google search results on the web, mobile phones, Google Maps, and relevant partner websites.

If you have a storefront, your ad can show when people anywhere include your location in their searches (ex: “pizza San Francisco”) or when people are already in your geographic area and simply search for your products (ex: “pizza parlor”). If you sell online, you can choose which countries, states or cities see your ad.

No. If you don’t have a website, you can get started with Google My Business.

AdWords Express is a fully automated advertising solution specifically designed for local small businesses and first-time advertisers. With AdWords Express, several types of ads are created and constantly optimized for you. We automatically show your ads on Google, Google Maps and relevant partner websites, on both desktop and mobile. You don’t need a website and don’t have to spend much time managing your ad campaigns.

AdWords is for businesses that want more features, more reports, more tools and more control over their ad campaigns. With AdWords, you can advertise not only locally but also regionally or nationwide. If you want to select your own keywords or write multiple ads (for example, if you want to promote multiple products or services), and you have time to actively monitor and manage your campaigns, you should sign up for Google AdWords.