AdWords Express
AdWords
Pay only for clicks
Start, stop, change campaign settings at any time
Ads on Google Search, Maps, mobile phones and tablets
Ability to target ads geographically
City, State, Country
Anywhere
Campaign management
Automated
Customized by advertiser
Tracking and reporting
Standard
Additional tools
Additional ad formats
(i.e. image ads, video ads)
Website needed
Set up in less than 15 minutes